How to Get to the Crosstown Concourse

The Crosstown Concourse is more than just a building—it’s a landmark of urban renewal, community revitalization, and architectural transformation. Located in the historic Crosstown neighborhood of Memphis, Tennessee, this former Sears, Roebuck & Co. distribution center has been reimagined as a mixed-use hub housing retail, residential units, healthcare services, arts spaces, and public amenities. For visitors, residents, and professionals alike, knowing how to get to the Crosstown Concourse is essential for accessing one of the most dynamic destinations in the Mid-South. Whether you’re arriving by car, public transit, bike, or on foot, understanding the best routes, parking options, and nearby landmarks ensures a seamless experience. This guide provides a comprehensive, step-by-step walkthrough to help you navigate to the Crosstown Concourse with confidence, regardless of your starting point or mode of transportation.

Step-by-Step Guide

1. Identify Your Starting Point

Before planning your journey, determine where you’re coming from. The Crosstown Concourse is centrally located in Memphis, making it accessible from various parts of the city and surrounding areas. Common starting points include downtown Memphis, the Memphis International Airport, the University of Memphis, and suburban neighborhoods like East Memphis, Germantown, or Bartlett. Knowing your origin helps you choose the most efficient route and avoid unnecessary detours.

2. Use GPS or Digital Maps for Real-Time Navigation

Modern navigation tools like Google Maps, Apple Maps, or Waze are indispensable for reaching the Crosstown Concourse. Enter “Crosstown Concourse, 5750 Poplar Ave, Memphis, TN 38119” into your preferred app. These platforms provide real-time traffic updates, estimated arrival times, and alternative routes based on current road conditions. For first-time visitors, enable voice guidance to receive turn-by-turn directions without needing to check your screen frequently.

3. Driving to the Crosstown Concourse

If you’re traveling by car, the most direct route typically involves Poplar Avenue, the primary east-west corridor through Memphis. From downtown, head west on Poplar Avenue (US-64) for approximately 3 miles. The building is unmistakable—its massive, red-brick facade and iconic signage dominate the skyline. If you’re coming from the north (e.g., Germantown), take I-240 East to Poplar Avenue, then head south on Poplar for about 1 mile. From the south (e.g., South Memphis), take I-240 West to Poplar, then head north.

Look for the large, curved driveway entrance on the east side of the building, near the intersection of Poplar Avenue and Cleveland Street. This is the main vehicle access point for visitors and deliveries. Be aware that Poplar Avenue is a busy thoroughfare with multiple lanes, frequent intersections, and traffic signals. Allow extra time during peak hours (7–9 AM and 4–6 PM) to avoid delays.

4. Parking Options at the Crosstown Concourse

The Crosstown Concourse offers ample, well-marked parking for visitors. There are two primary parking areas:

• Surface Lot (East Side): Directly adjacent to the main entrance, this lot provides over 1,200 parking spaces and is the most convenient for short-term visits. It’s free for the first two hours for retail and dining guests. After that, rates apply at $1 per hour, with a daily maximum of $10.
• Garage (West Side): A multi-level parking structure accessible via Cleveland Street. This option is ideal for longer stays, especially if you’re visiting the residential units, medical offices, or attending an event. Parking here is validated by participating businesses and is free for residents and employees with proper credentials.

For those with accessibility needs, designated ADA-compliant parking spaces are available near all main entrances. These are clearly marked and reserved for vehicles displaying valid disability placards or license plates.

5. Public Transit to the Crosstown Concourse

Memphis Area Transit Authority (MATA) operates several bus routes that serve the Crosstown Concourse directly. The most convenient is the Route 24 Poplar, which runs every 15–20 minutes during peak hours and every 30 minutes during off-peak times. Board the bus anywhere along Poplar Avenue and ride westbound. The stop is labeled “Crosstown Concourse” and is located directly in front of the main entrance on Poplar.

Other connecting routes include Route 12 (Getwell) and Route 15 (Treadwell), which intersect with Route 24 at major transfer points like the Downtown Transit Center. Use the MATA mobile app or visit mata.org to track real-time bus locations and schedule changes. Fares are $1.75 per ride, with discounts available for seniors, students, and individuals with disabilities. Day passes and monthly passes can be purchased via the app or at designated retail locations.

6. Biking and Walking to the Crosstown Concourse

Memphis has invested heavily in pedestrian and cycling infrastructure, and the Crosstown Concourse is a key destination on the city’s active transportation network. If you’re biking, use the Poplar Avenue Bike Lane, which runs the full length of the corridor and is protected by physical barriers in most sections. Bike racks are available on the east side of the building, near the main entrance, and are covered to protect against weather. For longer-distance riders, the Crosstown Trail connects directly to the Concourse from the Shelby Farms Greenline, offering a scenic, car-free route through parks and greenways.

For walkers, the area surrounding the Concourse is highly pedestrian-friendly. Sidewalks are wide, well-lit, and ADA-compliant. If you’re coming from nearby neighborhoods like Midtown or the Medical District, walking is not only feasible but enjoyable—many visitors appreciate the tree-lined streets and historic architecture along the way. The walk from the Memphis Medical District is approximately 1.2 miles and takes about 25 minutes.

7. Arriving by Ride-Sharing or Taxi

Ride-sharing services like Uber and Lyft are widely used in Memphis and offer direct drop-off at the Crosstown Concourse. When booking, specify “main entrance on Poplar Avenue” to ensure your driver stops at the most convenient location. The drop-off zone is clearly marked near the east entrance, with a designated curbside area for quick passenger loading and unloading. Avoid requesting drop-offs on side streets or alleys—these are not accessible to ride-share vehicles and may result in delays.

Taxi services operate from the Memphis International Airport and downtown. Request a taxi to “Crosstown Concourse, 5750 Poplar Ave.” Drivers are familiar with the location, and the ride from downtown typically takes 10–15 minutes, depending on traffic.

8. Navigating the Building Upon Arrival

Once you arrive, the building’s scale can be overwhelming—but the layout is intuitive. The main entrance on Poplar Avenue leads into the Grand Atrium, a soaring, light-filled space with escalators, elevators, and clear signage pointing to key areas:

• North Wing: Retail stores, restaurants, and the food hall
• South Wing: Healthcare services, including the Methodist Le Bonheur Healthcare clinic
• East Wing: Residential apartments and community spaces
• West Wing: Office spaces, nonprofit organizations, and the Crosstown Arts center

Free Wi-Fi is available throughout the building. Digital kiosks near the elevators provide interactive maps and directory information. If you’re unsure where to go, staff at the information desk in the atrium are happy to assist.

Best Practices

1. Plan Ahead for Peak Hours

Poplar Avenue is one of Memphis’s busiest roads, and the Crosstown Concourse draws heavy foot and vehicle traffic, especially on weekends and during events. To avoid congestion, aim to arrive before 10 AM or after 6 PM. If you’re visiting for a meal or appointment, call ahead to confirm operating hours—some tenants may have limited hours on Sundays or holidays.

2. Download Offline Maps

Cell service can be inconsistent in the building’s lower levels and underground parking areas. Before you leave, download an offline map of the Crosstown Concourse and surrounding neighborhood using Google Maps or Apple Maps. This ensures you can still navigate even without an internet connection.

3. Use the Official Website for Real-Time Updates

The Crosstown Concourse maintains an updated website at crosstownconcourse.com. Check it before your visit for alerts about construction, temporary closures, special events, or parking restrictions. The site also features a tenant directory, event calendar, and virtual tour, helping you plan your route within the building in advance.

4. Pack Light and Know Your Destination

The building spans over 1.5 million square feet. If you’re visiting multiple tenants—say, a doctor’s appointment followed by lunch and a shopping stop—map out your route before entering. Carry only essentials: your phone, wallet, and any appointment materials. Lockers are not available, so avoid bringing large bags unless necessary.

5. Respect Shared Spaces

The Crosstown Concourse is a community hub. Whether you’re a visitor, resident, or employee, be mindful of shared areas. Keep noise to a minimum in residential zones, avoid blocking sidewalks or elevators, and dispose of trash properly. The building thrives on mutual respect—your consideration helps maintain its welcoming atmosphere.

6. Stay Aware of Accessibility Needs

All entrances, elevators, restrooms, and service counters are ADA-compliant. If you or someone in your party requires assistance, don’t hesitate to ask staff. The building also offers wheelchair loaners on a first-come, first-served basis at the information desk. Service animals are welcome throughout the facility.

7. Consider Alternative Routes During Events

When the Concourse hosts concerts, markets, or festivals, Poplar Avenue may experience temporary traffic restrictions or closures. Check the event calendar on the official website and plan an alternate route if needed. Routes via Cleveland Street, Southern Avenue, or Sycamore View Drive may offer smoother access during these times.

8. Bring Cash or a Card for Small Purchases

While most vendors accept digital payments, some small businesses, food stalls, and artisan vendors may only take cash. Keep a few bills on hand for tips, parking meters, or impulse buys. ATMs are available on the first floor near the food hall.

Tools and Resources

1. Official Website: crosstownconcourse.com

The primary resource for all information related to the Crosstown Concourse. The site includes a dynamic tenant directory, upcoming events, parking rates, accessibility details, and a 3D virtual tour. It’s updated daily and serves as the most reliable source for accurate, real-time information.

2. Google Maps & Apple Maps

Both platforms offer precise location data, street view imagery, and user-submitted photos of the building’s entrances, parking areas, and interior layout. Use the “photos” tab to see recent images of what to expect upon arrival.

3. MATA Mobile App

For transit riders, the Memphis Area Transit Authority’s official app provides live bus tracking, route planning, fare payment, and service alerts. It’s available for iOS and Android and integrates seamlessly with Google Calendar for appointment reminders.

4. Waze

Waze excels at real-time traffic alerts and user-reported hazards. If you’re driving during rush hour or after a storm, Waze often detects slowdowns, accidents, or detours faster than other apps. Enable the “avoid tolls” and “avoid ferries” filters for optimal routing.

5. Memphis 311

For city-wide service updates—such as road closures, street cleaning schedules, or construction notices—visit memphistn.gov/311. You can report issues or request information about public infrastructure affecting your route to the Concourse.

6. Bike Share Memphis

For those who prefer cycling, Bike Share Memphis offers dockless e-bikes and traditional bikes at multiple stations around the city. The closest station to the Crosstown Concourse is located at the corner of Poplar and Cleveland. Download the app to locate, unlock, and pay for rides. Helmets are available at select stations.

7. Memphis Public Libraries

Libraries offer free public Wi-Fi, printing services, and quiet workspaces. The nearby Shelby County Public Library - Central Branch (115 S. 3rd St.) provides free parking and is a useful stop if you need to print directions, charge a device, or research local transit options before your trip.

8. Local Community Groups

Facebook groups like “Memphis Neighborhoods” and “Crosstown Concourse Community” are active forums where residents and visitors share tips, safety alerts, and recommendations. Searching “Crosstown Concourse parking” or “how to get there” often yields recent, firsthand advice.

Real Examples

Example 1: A First-Time Visitor from Downtown Memphis

Anna, a graphic designer from downtown, needed to attend a client meeting at the Crosstown Concourse’s creative studio space. She left her apartment at 2:30 PM and used Google Maps to navigate. She took Poplar Avenue west, exited at Cleveland Street, and followed signs to the east parking lot. She parked in the surface lot, paid $2 for 90 minutes using the pay station, and walked into the atrium. The directory kiosk guided her to Suite 210. She arrived 10 minutes early and appreciated the natural lighting and open layout. After her meeting, she grabbed coffee from the food hall and took the Route 24 bus back downtown, saving $10 in parking fees.

Example 2: A Family Using Public Transit from East Memphis

The Johnson family—parents and two children—visited the Concourse for a weekend family event. They took the MATA Route 15 from their neighborhood to the Downtown Transit Center, then transferred to Route 24. The entire trip took 45 minutes. They used the MATA app to track their bus and received a push notification when they were one stop away. They parked their car at home and saved over $20 in parking and fuel. The kids loved the interactive art installations and the indoor playground. They left feeling impressed by the building’s inclusivity and cleanliness.

Example 3: A Cyclist from Shelby Farms

Marcus, a fitness instructor, biked from Shelby Farms Greenline to the Crosstown Concourse via the Crosstown Trail. The ride was 4.2 miles and took 22 minutes. He locked his bike at the covered rack near the main entrance and walked into the building to lead a yoga class in the wellness center. He appreciated the shaded, traffic-free route and the fact that the building provided bike repair tools and air pumps. After class, he took a quick shower in the gym’s locker room before heading home.

Example 4: A Medical Patient from Bartlett

Jennifer traveled from Bartlett to her appointment at the Methodist Le Bonheur clinic inside the Concourse. She used Waze to avoid construction on I-40 and took the Poplar Avenue exit. She parked in the west garage, validated her parking with her clinic receipt, and took the elevator to the 4th floor. She was greeted by a volunteer who walked her to the exam room. She noted that the building’s design reduced stress—natural light, quiet zones, and accessible restrooms made the experience far more comfortable than a traditional medical center.

Example 5: A Tourist from Out of State

The Rodriguez family from Chicago visited Memphis for a weekend getaway. They rented a car and used their phone’s GPS to find the Concourse. After seeing the building’s exterior, they were amazed by its transformation from an abandoned warehouse to a vibrant community center. They toured the art galleries, ate at the food hall, and bought local crafts. They later shared photos on social media, tagging

CrosstownConcourse, which helped their friends plan their own visits.

FAQs

Is the Crosstown Concourse open to the public?

Yes, the Crosstown Concourse is fully open to the public. While some areas, such as residential units and private offices, are restricted, the atrium, retail spaces, restaurants, healthcare center, and arts venues are accessible to all visitors during operating hours.

Do I have to pay to park at the Crosstown Concourse?

Parking is free for the first two hours in the surface lot for retail and dining guests. After that, it’s $1 per hour with a $10 daily maximum. The garage is free for residents and employees with validation. Long-term parking may require a permit—check the official website for details.

Can I take a bus directly to the Crosstown Concourse?

Yes. MATA Route 24 Poplar stops directly in front of the main entrance on Poplar Avenue. Other routes connect nearby, making public transit a viable option for most Memphians.

Is there Wi-Fi available inside the building?

Yes. Free Wi-Fi is available throughout all public areas. The network name is “CrosstownFreeWiFi.” No password is required.

Are pets allowed inside the Crosstown Concourse?

Service animals are permitted everywhere. Emotional support animals and pets are allowed in outdoor areas and some pet-friendly businesses, but not in healthcare or residential zones. Always check with individual tenants for their policies.

What are the operating hours of the Crosstown Concourse?

The building is open daily from 7:00 AM to 10:00 PM. Individual tenants may have different hours—restaurants typically close later, while offices may close at 5:00 PM. Always confirm hours with your destination before visiting.

Is the Crosstown Concourse wheelchair accessible?

Yes. All entrances, elevators, restrooms, and service counters are fully ADA-compliant. Wheelchair-accessible parking, ramps, and automatic doors are provided throughout the facility.

Can I host an event at the Crosstown Concourse?

Yes. The building offers event spaces for private functions, including the Grand Atrium, rooftop terrace, and meeting rooms. Contact the management team via the official website for rentals, pricing, and availability.

Is there food available at the Crosstown Concourse?

Yes. The Concourse features over 20 food vendors in its food hall, including local favorites like Southern Fried Chicken, Thai Street, and The Doughnut Project. There are also sit-down restaurants, coffee shops, and grab-and-go options.

How do I report an issue or make a suggestion about the building?

Use the feedback form on the official website or speak to staff at the information desk in the atrium. Your input helps improve the experience for everyone.

Conclusion

Getting to the Crosstown Concourse is not merely a matter of following directions—it’s an entry point into one of the most innovative urban spaces in the American South. Whether you’re drawn by its retail offerings, healthcare services, artistic installations, or residential community, the journey to this landmark is designed to be as rewarding as the destination itself. By leveraging modern navigation tools, understanding public transit options, and respecting the building’s community ethos, you can make your visit seamless, stress-free, and deeply meaningful.

The Crosstown Concourse stands as a testament to what’s possible when vision, investment, and civic pride converge. It’s not just a building—it’s a living, breathing ecosystem where commerce, culture, and community intersect. As you plan your next visit, remember that the path you take to get there is just as important as the experience you find inside. Whether you arrive by car, bus, bike, or foot, you’re not just arriving at a location—you’re becoming part of a movement.

So next time you think about heading to the Crosstown Concourse, don’t just look for the address. Look for the story. And let the journey be as memorable as the place.