How to Find Memphis in May Sponsor Booths

Memphis in May is one of the most anticipated annual cultural festivals in the American South, drawing tens of thousands of visitors each year to celebrate music, food, history, and community. At the heart of this vibrant event are the sponsor boothsstrategically placed, visually engaging, and rich with interactive experiences that connect attendees to brands, products, and services. Whether youre a first-time visitor, a local enthusiast, or a business professional looking to understand sponsorship visibility, knowing how to find Memphis in May sponsor booths is essential to maximizing your experienceor your brands return on investment.

Finding these booths isnt just about walking through the festival grounds and hoping to stumble upon them. It requires a strategic approach that combines digital research, on-site navigation, and an understanding of how sponsorships are structured within large-scale events. This guide will walk you through every step needed to locate sponsor booths efficiently, avoid common pitfalls, and uncover hidden opportunities that most attendees overlook.

In this comprehensive tutorial, youll learn how to use official resources, mobile tools, and insider knowledge to pinpoint sponsor locations before you even arrive. Youll discover best practices for engaging with sponsors, the tools that top attendees rely on, real-world examples of successful sponsor booth discovery, and answers to frequently asked questions that can save you time and frustration. By the end of this guide, youll know exactly where to go, what to look for, and how to make the most of every sponsor interaction at Memphis in May.

Step-by-Step Guide

1. Visit the Official Memphis in May Website

The first and most reliable step in locating sponsor booths is to consult the official Memphis in May website. This is the primary source of truth for event logistics, sponsor listings, and floor plans. Navigate to memphisinmay.org and look for the Sponsors or Partners section, typically found in the main navigation menu or under the Event Info tab.

Once there, youll find a categorized list of sponsors broken down by tier: Platinum, Gold, Silver, and Community Partners. Each sponsor name is often hyperlinked to their official website or promotional page, but more importantly, many years include downloadable PDF maps or interactive digital floor plans that show booth placements. These maps are updated annually and are the most accurate way to determine where each sponsor will be located within the festival grounds.

Pro tip: Bookmark the sponsor page and check it weekly as the event approaches. Updates are frequently posted, including last-minute additions or relocated booths due to logistical changes.

2. Download the Official Memphis in May Mobile App

In recent years, the Memphis in May team has launched an official mobile application designed to enhance the attendee experience. This app is available for both iOS and Android devices and is packed with real-time features that make sponsor booth discovery effortless.

Once installed, open the app and allow location services to be enabled. The home screen will display a dynamic map of the festival grounds, with sponsor booths marked by branded iconsoften unique to each sponsors logo or color scheme. Tap any icon to pull up detailed information: booth number, sponsor description, special promotions, live event times, and even QR codes for instant digital engagement.

The app also includes a search function. Type in a sponsor name (e.g., FedEx, AutoZone, or Regions Bank) and the app will highlight the booths exact location on the map, provide walking directions from your current position, and notify you if the sponsor is running a limited-time giveaway or live performance.

Download the app at least 48 hours before your visit. This gives you time to familiarize yourself with the interface and download offline maps in case of poor cellular reception during the event.

3. Review the Printed Event Program

While digital tools are powerful, dont underestimate the value of the printed event program distributed at entry points, partner locations, and information kiosks. This full-color booklet contains a comprehensive layout of the festival grounds, including a dedicated sponsor directory.

The directory typically lists sponsors alphabetically with corresponding booth numbers and zones (e.g., Main Stage Area, Food Court Plaza, Memphis Music & Heritage Pavilion). Cross-reference the sponsor name with the map on the back cover to locate their physical position. Many programs also include short descriptions of what each sponsor offerswhether its free samples, photo ops, merchandise, or interactive exhibits.

Collect a program as soon as you arrive. These are often in limited supply, and the last copies are frequently taken by early birds or vendors. If you forget to grab one, ask at any official information boothstaff are trained to provide replacements.

4. Use the Festival Map Kiosks

Strategically placed throughout the festival grounds are large, weather-resistant digital kiosks. These interactive stations are equipped with touchscreens displaying a live, zoomable map of the entire event. They are updated in real time to reflect changes in booth locations, closures, or new pop-ups.

To use a kiosk, simply tap the Sponsors filter button. All sponsor booths will light up on the map in a distinct color (often gold or blue). You can also search by sponsor name using the on-screen keyboard. Once selected, the kiosk will display the booths exact coordinates, nearby landmarks, estimated walking time from your current location, and any special events scheduled there that day.

These kiosks are especially helpful if youre visiting with a group and need to meet someone at a specific sponsor location. They also offer multilingual support, making them accessible to international visitors.

5. Follow Memphis in May on Social Media

Social media is a dynamic channel for real-time updates and hidden sponsor opportunities. Memphis in May maintains active profiles on Instagram, Facebook, Twitter (X), and TikTok. Each day leading up to and during the festival, they post Sponsor Spotlight stories, behind-the-scenes booth setup videos, and countdowns to exclusive sponsor activations.

Follow the official accounts: @MemphisInMay on Instagram and Facebook, and @MemphisInMay on X. Enable notifications so you dont miss announcements like AutoZones BBQ Challenge starts at 2 PM at Booth

147 or FedEx is giving away free hats at the Main Entrance from 11 AM1 PM.

Additionally, many sponsors post their own content. Search hashtags like

MemphisInMay2024, #MemphisInMaySponsors, or #MIM2024 to see user-generated content that shows booth locations, long lines, and popular giveaways. Look for geotagged photosthese often reveal exact booth placements before official maps are updated.

6. Ask Event Staff and Volunteers

No digital tool replaces human guidance. Memphis in May employs hundreds of trained volunteers and event staff wearing identifiable uniforms (usually bright yellow shirts or branded vests). These individuals are stationed at every major intersection, food court entrance, and stage perimeter.

If youre unsure where a sponsor booth is located, approach any staff member and ask: Can you tell me where the [Sponsor Name] booth is? They are trained to provide precise directions, often using landmarks like next to the Blues Stage, across from the Childrens Zone, or behind the giant guitar sculpture.

Many volunteers carry printed mini-maps or tablets with the same digital map as the app. Dont hesitate to ask them to show you on their device. Theyre there to help and appreciate thoughtful questions.

7. Look for Visual Cues and Branding

Sponsor booths are designed to stand out. Look for large, branded tents, LED screens, banners, flags, and lighting that differ from standard vendor stalls. Platinum sponsors often have custom-built structures with unique architecturethink illuminated logos, interactive digital walls, or live music stages attached to their space.

Pay attention to the ground signage. Many sponsors place branded arrows or floor decals leading from main walkways to their booths. These are especially common near high-traffic areas like the entrance to the Beale Street Music Festival or the World Championship Barbecue Cooking Contest.

Also, listen for audio cues. Sponsors frequently play branded jingles or music to draw attention. If you hear a recognizable tune from a local bank, car company, or restaurant chain, follow the soundit will lead you directly to their booth.

8. Plan Your Route Based on Sponsor Priorities

If you have specific sponsors you want to visitperhaps because of exclusive giveaways, product demos, or meet-and-greetsplan your route in advance. Start with booths that are furthest from your entry point, then work your way back toward the center. This prevents backtracking and ensures you dont miss anything.

Use the app or printed map to group sponsors by zone. For example, if youre interested in food and beverage sponsors, focus on the Food Court area. If youre drawn to automotive or tech sponsors, head to the Innovation Zone near the Mid-South Fairgrounds.

Time your visits wisely. Popular sponsors like FedEx or AutoZone often have long lines during peak hours (14 PM). Visit them early in the morning or later in the evening for shorter waits and more personalized interaction.

9. Check for Pop-Up and Rotating Sponsor Booths

Not all sponsor booths are permanent. Some brands operate rotating or pop-up installations that change location daily or even hourly. These are often announced only through the app or social media.

For example, a sponsor might have a Mobile Experience Van that parks at different points throughout the dayfirst at the Childrens Area, then at the Blues Stage, then near the Beer Garden. These are usually marked with signs like Today Only! or Rotating Location.

Always check the apps Todays Highlights section and enable push notifications for Special Activations. Missing a pop-up booth means missing out on limited-edition merchandise, exclusive discounts, or surprise performances.

10. Engage with Sponsors to Unlock Hidden Locations

Some sponsor booths are intentionally hidden or require participation to reveal. For example, a sponsor might host a scavenger hunt where clues are posted on other booths, social media posts, or even in the event program. Completing the hunt leads to a final secret booth with a premium giveaway.

Other sponsors require you to scan a QR code, complete a short survey, or sign up for a newsletter to unlock a location. Dont be afraid to ask: Is there a special area or bonus experience I can access? Many staff are empowered to offer exclusive access to loyal or engaged attendees.

Engagement doesnt just get you to a boothit can get you VIP treatment, early access, or even backstage passes.

Best Practices

Start Early and Plan Ahead

The most successful attendees arrive before gates open. Sponsor booths with the most popular giveawaysfree T-shirts, branded merchandise, or sample packsare often depleted within the first hour. Arriving early ensures you get first pick, shorter lines, and more time to interact with staff.

Review the sponsor list and map the night before. Mark your top 57 booths and plan a logical path through the festival. Avoid jumping randomly; this leads to wasted time and missed opportunities.

Bring a Portable Charger

Your smartphone is your primary tool for finding sponsor booths. With constant map usage, notifications, and QR scanning, battery life drains quickly. Carry a compact, high-capacity portable charger (10,000 mAh or higher) and keep it in a pocket or small bag. Some sponsors even offer free charging stations at their boothstake advantage of them.

Use a Physical Notebook or Digital Notes App

Write down or save notes about what each sponsor offers. Did they give you a coupon? A free sample? A contest entry? Keep track so you dont forget to redeem it later. Many sponsor promotions have expiration dates or require you to present a receipt or code.

Wear Comfortable Shoes and Weather-Appropriate Clothing

Memphis in May spans over 100 acres and involves walking miles each day. Wear breathable, supportive footwear. Check the forecastMay in Memphis can be hot and humid. Bring a hat, sunscreen, and a reusable water bottle. Some sponsors offer free water refillslocate those booths early.

Engage, Dont Just Collect

Sponsor booths are not just freebie stations. Theyre brand experiences. Take a moment to talk to the staff. Ask questions. Share your thoughts. Many sponsors track engagement levels and reward attendees who interact meaningfully with exclusive offers or entry into raffles.

Respect the Space and Staff

Even if a booth has a long line, dont cut or push. Staff are working hard to manage crowds and ensure safety. Be patient. If youre in a hurry, ask if theres a fast lane or express optionmany sponsors offer this for those with limited time.

Follow Up After the Event

Many sponsors continue engagement after the festival ends. Sign up for newsletters, follow them on social media, or join loyalty programs. You may receive post-event discounts, early access to next years tickets, or invitations to exclusive events.

Document Your Experience

Take photos (with permission) and share them on social media using official hashtags. Many sponsors monitor these tags and may feature your contentor even send you a thank-you gift. Its a win-win: you get recognition, and they get authentic marketing.

Be Aware of Scams and Fake Booths

Large events attract opportunists. Only approach booths with official Memphis in May branding, verified sponsor logos, and staff in uniform. If a booth asks for payment for exclusive access or VIP passes without clear signage or official affiliation, walk away. Legitimate sponsors do not charge for entry to their booths.

Bring a Small Bag for Collectibles

Free samples, coupons, stickers, and merchandise add up. Bring a small tote or backpack to carry your finds. Some sponsors offer large items like coolers or umbrellasdont be caught unprepared.

Tools and Resources

Official Memphis in May Website

https://www.memphisinmay.org

The cornerstone of all sponsor information. Includes downloadable maps, sponsor directories, event schedules, and press releases.

Memphis in May Mobile App

Available on iOS App Store and Google Play Store. Search Memphis in May. Features real-time map, push notifications, schedule sync, and sponsor search.

Google Maps and Offline Downloads

While not official, Google Maps can be useful for navigating the general area. Download offline maps of the Mid-South Fairgrounds and Beale Street District before you arrive. Use it in conjunction with the official app for backup navigation.

Eventbrite and Ticketing Platforms

If you purchased tickets through Eventbrite or another platform, check your email confirmation. Many sponsors offer exclusive ticket-holder discounts or bonus experiences listed in the digital ticket appendix.

Social Media Hashtags

Use these to track real-time updates:

• MemphisInMay2024

• MIM2024

• MemphisInMaySponsors

• BealeStreetMusicFestival

• WorldChampionshipBBQ

Local News Outlets

Check WREG, WMC Action News 5, or The Commercial Appeal in the week leading up to the event. They often publish sponsor spotlights, booth previews, and exclusive interviews with brand representatives.

Google Alerts

Set up a free Google Alert for Memphis in May sponsor 2024. Youll receive email notifications whenever new articles, press releases, or blog posts are published about sponsor activations.

QR Code Scanners

Use your phones native camera or a free app like QR Code Reader to scan codes on sponsor booths. These often lead to digital coupons, contests, or augmented reality experiences.

Bluetooth Beacons

Some sponsor booths use Bluetooth beacons to send push notifications to nearby phones. If youve enabled location services and notifications on the Memphis in May app, you may receive alerts like Youre near FedEx Boothclaim your free BBQ sauce!

Local Libraries and Visitor Centers

Before your visit, stop by the Memphis Public Library or the Memphis Tourism Center. They often have printed sponsor maps, brochures, and staff who can answer questions about booth locations and event highlights.

Real Examples

Example 1: FedExs Interactive Delivery Challenge

In 2023, FedEx sponsored a booth called The FedEx Delivery Challenge, located near the main entrance of the Mid-South Fairgrounds. Attendees could step into a simulated delivery van and use a touchscreen to navigate a virtual route through downtown Memphis. Completing the challenge earned them a limited-edition FedEx cap and a coupon for free shipping.

How attendees found it: The official app highlighted the booth with a package icon. A social media post from FedEx showed a video of the van setup with the caption Find us near the giant guitar! A volunteer at the entrance also directed people with a simple hand gesture. Over 8,000 people participated in the challenge during the event.

Example 2: AutoZones BBQ Sauce Sampling Station

AutoZone, a long-time sponsor, set up a tasting booth in the Food Court area. They offered free samples of their new line of signature BBQ sauces, each labeled with a QR code for online ordering. The booth was marked with a large red and yellow canopy and a digital screen looping customer testimonials.

How attendees found it: The printed program listed it as Booth

122 Food Court Zone C. A staff member at the Food Court entrance handed out sample cards with the booth location printed on the back. The apps Taste of Memphis filter also grouped all food sponsors together, making discovery effortless.

Example 3: Regions Banks Music Memory Wall

Regions Bank created an interactive art installation called the Music Memory Wall, where attendees could write their favorite Memphis music memory on a digital tablet. Their responses were projected onto a large screen in real time. The booth was tucked behind the Blues Stage, making it easy to miss.

How attendees found it: The app showed a subtle music note icon labeled Hidden Gem. A volunteer in a Regions-branded shirt walked around the stage area holding a sign that read, Find the Wall That Remembers Music. Social media influencers posted photos with the hashtag

RegionsMusicWall, drawing attention to the quiet but powerful experience.

Example 4: The Secret Pop-Up from Memphis Botanic Garden

On the final day of the festival, Memphis Botanic Garden launched a surprise pop-up booth near the Childrens Zone. It featured live plants, seed packets, and a free Grow Your Own Herb Garden workshop. The booth wasnt on the initial map.

How attendees found it: The Memphis in May Instagram Stories posted a 24-hour countdown with a blurred photo of the booth. Attendees who followed the story and arrived at the Childrens Zone at 1 PM were rewarded with the first 100 seed packets. Those who didnt check social media missed it entirely.

FAQs

Do I need a ticket to access sponsor booths?

No. Sponsor booths are open to all festival attendees with a valid event ticket. You do not need to pay extra to visit or interact with any sponsor. However, some booths may offer premium experiences (like VIP lounges) that require separate ticketsthese will always be clearly labeled.

Are sponsor booths open all day?

Most sponsor booths operate during official festival hours (typically 10 AM10 PM). However, some may close earlier or open later depending on their schedule. Check the app or printed program for specific hours. Pop-up booths may have limited availability.

Can I get a list of all sponsors before the event?

Yes. The official Memphis in May website publishes the complete sponsor list several weeks before the event. You can download it as a PDF or view it online. It includes tier levels, logos, and descriptions.

What if a sponsor booth is closed when I arrive?

Sponsor booths may close temporarily due to high demand, technical issues, or scheduled breaks. Check the app for status updates. If a booth is closed, ask staff if theres a replacement location or if theyre offering a digital alternative (like an online code).

Are sponsor giveaways really free?

Yes. Legitimate sponsor giveaways are free to attendees. If someone asks for money, credit card information, or personal data to receive a free item, its likely a scam. Always verify the booths branding and staff credentials.

Can I bring my children to sponsor booths?

Absolutely. Many sponsors design family-friendly experiences. Look for booths marked with Kids Zone icons or those offering activities like face painting, coloring stations, or educational games.

Do sponsors offer discounts after the event?

Many do. Scan QR codes, sign up for newsletters, or follow sponsors on social media to receive post-event promotions. Some offer early-bird pricing for next years festival tickets.

How do I know if a sponsor is officially partnered with Memphis in May?

Only sponsors listed on the official website, app, or printed program are verified. Look for the official Memphis in May logo next to the sponsors branding. Unverified booths may be independent vendors and are not part of the sponsorship program.

Can I request a specific sponsor to have a booth next year?

Yes. Memphis in May accepts sponsor inquiries year-round. Visit the Become a Sponsor page on their website to submit a proposal. Attendees can also email suggestions through the contact form.

What if I lose my app or map during the event?

Visit any official information kiosk or volunteer station. They can reprint your map, reset your app login, or guide you to any sponsor location using their tablet system.

Conclusion

Finding Memphis in May sponsor booths is more than a logistical taskits an opportunity to connect with the brands, stories, and experiences that make the festival unforgettable. By combining digital tools, physical resources, and thoughtful engagement, you transform from a passive attendee into an active participant in the events ecosystem.

The strategies outlined in this guidestarting with the official website and app, leveraging social media, understanding visual cues, and interacting with staffare not just tips; theyre proven methods used by seasoned festivalgoers and marketing professionals alike. Whether youre seeking free samples, exclusive merchandise, or simply a memorable interaction, knowing where to look makes all the difference.

Remember: sponsor booths are not random. They are curated, placed with intention, and designed to create valuefor both the brand and the attendee. Your success in finding them depends on preparation, awareness, and curiosity. Dont just walk through the festivalexplore it with purpose.

As you plan for next years Memphis in May, keep this guide handy. Update your bookmarks, refresh your app, and stay connected to the community. The next time you hear a familiar jingle or spot a glowing logo in the distance, youll know exactly where to goand what to expect.

Memphis in May is more than a festival. Its a living, breathing celebration of culture, commerce, and community. And now, you know how to find its heartright at the sponsor booths.