How to Visit the Memphis Pyramid Elevator

The Memphis Pyramid, an iconic architectural landmark rising from the banks of the Mississippi River, has stood as a symbol of urban renewal and cultural reinvention since its completion in 1991. Originally constructed as a basketball arena, the 32-story structure has evolved into a multifaceted destination housing the Bass Pro Shops National Headquarters, an immersive retail experience, a hotel, and a stunning observation deck. At the heart of this transformation is the elevator systeman engineering marvel that transports visitors from the ground floor to the pinnacle of the structure in under a minute. Learning how to visit the Memphis Pyramid elevator is not just about accessing a ride; its about unlocking one of the most unique vantage points in the American South, offering panoramic views of the river, downtown Memphis, and beyond.

For travelers, architecture enthusiasts, and curious locals alike, the elevator experience at the Memphis Pyramid is a highlight of any visit. Unlike traditional observation decks that require long stair climbs or slow-moving lifts, the Pyramids elevators are designed for speed, safety, and spectacle. They ascend through a glass-enclosed shaft, allowing riders to witness the interior architecture, massive steel trusses, and even the wildlife dioramas of Bass Pro Shops as they rise. Understanding how to navigate this journeywhen to go, where to start, what to expect, and how to maximize the experienceis essential for making the most of your visit.

This guide provides a comprehensive, step-by-step walkthrough of how to visit the Memphis Pyramid elevator. Whether youre planning your first trip or seeking to refine your approach, this tutorial covers practical logistics, insider tips, tools for planning, real visitor experiences, and answers to frequently asked questionsall designed to ensure a seamless and memorable ascent.

Step-by-Step Guide

Visiting the Memphis Pyramid elevator involves more than simply walking in and pressing a button. Each step of the processfrom arrival to departureis designed to enhance the experience. Follow this detailed sequence to ensure a smooth and rewarding journey.

1. Confirm Operating Hours and Days

Before setting out, verify the current operating schedule for the Memphis Pyramid and its elevator system. While Bass Pro Shops is open daily, the observation deck elevator may have limited hours, especially during holidays or inclement weather. Typically, the elevator operates from 10:00 a.m. to 9:00 p.m. daily, but these times can vary seasonally. The most reliable way to confirm is by visiting the official Bass Pro Shops Memphis website or checking their social media channels for real-time updates.

Weekends and evenings often see higher traffic, so if you prefer a quieter experience, consider visiting on a weekday morning shortly after opening. Early arrivals also benefit from better lighting conditions for photography and fewer crowds at the observation deck.

2. Plan Your Transportation and Parking

The Memphis Pyramid is located at 100 Pyramid Way, Memphis, TN 38103. It is easily accessible via Interstate 40, with clear signage directing visitors from both eastbound and westbound lanes. If driving, use GPS coordinates to navigate directly to the Bass Pro Shops entrance. The facility offers over 5,000 parking spaces across multiple lots, including designated areas for electric vehicles and accessible parking near the main entrance.

For those using public transit, the Memphis Area Transit Authority (MATA) provides bus routes that serve the area. Route 26 and Route 28 stop within walking distance. However, due to the size of the complex and the elevation gain required to reach the observation deck, driving remains the most convenient option for most visitors.

3. Enter Through the Main Bass Pro Shops Entrance

Do not attempt to enter the Pyramid through any side or secondary doors. The only access point to the elevator is through the main retail entrance of Bass Pro Shops. Upon arrival, follow signs directing you to the Observation Deck or Pyramid View. The entrance is unmistakablefeaturing a massive wooden archway, towering totem poles, and a life-sized grizzly bear statue greeting guests.

Once inside, proceed through the retail aisles. The store spans multiple levels and includes exhibits such as a simulated swamp, aquariums, and wildlife dioramas. While its tempting to explore these features immediately, keep your destination in mind: the elevator is located on the main level near the center of the building, adjacent to the Big Cypress Swamp exhibit.

4. Locate the Elevator Lobby

After navigating the first floor of Bass Pro Shops, look for a clearly marked corridor leading to the Observation Deck Elevator. This area is often staffed by a team member who can confirm youre on the right path. The lobby is a spacious, well-lit area with informational panels detailing the history of the Pyramid and the engineering behind the elevator system.

There are two elevators serving the observation deck. One is designated for general public use, and the other is reserved for guests with mobility needs. Both operate simultaneously and are fully ADA-compliant. The elevator doors are glass-enclosed, allowing you to see the shaft and the rising structure even before boarding.

5. Board the Elevator

When its your turn, step into the elevator. The interior is sleek and modern, with polished stainless steel walls, ambient lighting, and a digital display showing your current floor and estimated time of arrival. There is no ticket requiredaccess to the elevator is free with entry to Bass Pro Shops. However, the observation deck at the top may have a nominal fee during peak seasons or special events. Always check signage at the elevator entrance for any applicable charges.

Do not attempt to use the elevator during maintenance alerts. If the digital display reads Out of Service or if staff indicate a delay, wait for the next available ride. Elevator maintenance is scheduled regularly to ensure safety and efficiency.

6. Ascend to the Observation Deck

The elevator ride lasts approximately 45 seconds and ascends 32 stories. As you rise, the glass walls reveal the interior of the Pyramids cavernous structure. Youll see the massive steel framework supporting the roof, the scale of the retail space below, and even glimpses of the indoor lake and wildlife habitats. The experience is both serene and awe-inspiring.

During the ascent, an automated audio narration plays, sharing facts about the Pyramids history, the construction process, and the ecological themes of Bass Pro Shops. This narration is available in English and Spanish and can be toggled off if desired.

7. Exit and Explore the Observation Deck

Upon arrival at the 32nd floor, the elevator doors open onto a circular, open-air observation deck. The deck is fully enclosed with floor-to-ceiling glass panels, ensuring safety while offering unobstructed 360-degree views. The temperature is climate-controlled, so you wont need to worry about wind or weather conditions.

Take time to walk the perimeter. Look north toward the Mississippi River and the Hernando de Soto Bridge. Southward views reveal downtown Memphis, including the FedExForum and the Orpheum Theatre. On clear days, you can see up to 30 miles in every direction.

Look for the interactive digital kiosks placed around the deck. These provide real-time information about landmarks, historical events tied to the region, and even live weather data. There are also high-powered telescopes available for free useideal for spotting riverboats, birds, or distant city details.

8. Capture Photos and Enjoy the Moment

The observation deck is a photographers dream. The best lighting occurs during golden hourapproximately one hour before sunset. The river reflects the skys colors, and the city lights begin to twinkle as dusk falls. Bring a camera with a wide-angle lens or use your smartphones panorama mode to capture the full sweep of the landscape.

For group photos, use the designated photo spots marked with signage. Avoid blocking walkways or leaning against glass panels. Tripods are permitted but must be used responsibly and not obstruct other guests.

9. Descend and Exit

When youre ready to leave, return to the elevator lobby. The descent is just as smooth as the ascent. Once back on the main level, you may choose to explore more of Bass Pro Shops or exit directly through the main doors. There is no time limit on your visit to the observation deck, so take as long as youd like.

Before leaving, consider visiting the gift shop near the exit. It features exclusive Memphis Pyramid merchandise, including scale models of the structure, local art, and commemorative pins.

Best Practices

Maximizing your visit to the Memphis Pyramid elevator requires more than just following the stepsit demands awareness, preparation, and respect for the space and others. These best practices ensure a safe, enjoyable, and memorable experience for everyone involved.

Arrive Early to Avoid Crowds

Weekends, holidays, and summer months attract the largest crowds. Arriving within the first hour of operation gives you the best chance to board the elevator without waiting. Early visitors also benefit from natural light, which enhances photography and visibility on the observation deck.

Dress Appropriately for the Climate

Although the observation deck is climate-controlled, the rest of Bass Pro Shops can be cool due to its indoor swamp and aquarium environments. Wear layerslight jackets or sweaters are ideal. Comfortable walking shoes are essential, as youll be navigating multiple levels of retail space before reaching the elevator.

Leave Large Bags and Backpacks Behind

While small purses and camera bags are permitted, large backpacks, suitcases, or bulky items are discouraged. There is no designated storage area for such items. If youre carrying a large bag, consider leaving it in your vehicle or using a nearby locker service (if available).

Respect the Wildlife and Exhibits

Bass Pro Shops is not just a storeits a museum of natural history. Do not touch, feed, or attempt to interact with any of the dioramas, animatronics, or live animals. Flash photography is prohibited near the aquariums and swamp exhibits to protect sensitive species.

Follow Staff Instructions

Elevator operators and floor staff are trained to ensure safety and efficiency. If they ask you to wait, step aside, or move to a different elevator, comply promptly. Their guidance is based on real-time capacity and safety protocols.

Limit Phone Use on the Observation Deck

While taking photos is encouraged, avoid prolonged phone calls or loud conversations on the observation deck. This space is meant for quiet reflection and appreciation of the view. Be mindful of others who may be enjoying the tranquility.

Bring a Water Bottle

There are water fountains located on the main level near the restrooms. Bring a reusable bottle to stay hydrated, especially if you plan to spend time exploring the store after your visit. Bottled water is also available for purchase, but bringing your own reduces waste and cost.

Plan for Accessibility Needs

The entire experience is fully accessible. Wheelchair users, those with mobility aids, and visitors with visual or hearing impairments can navigate the Pyramid with ease. Elevators are equipped with Braille buttons and audio cues. Service animals are welcome. If you require additional assistance, ask any staff memberthey are trained to provide support without delay.

Check the Weather Before You Go

While the observation deck is indoors, extreme weather can affect elevator operations. Thunderstorms, high winds, or power outages may cause temporary closures. Check the local forecast before leaving home. If severe weather is expected, consider rescheduling your visit.

Combine Your Visit with Other Attractions

The Memphis Pyramid is located within walking distance of other major attractions, including the National Civil Rights Museum, Beale Street, and the Memphis Rock n Soul Museum. Plan your day to include one or two of these sites before or after your elevator ride. Many visitors combine the Pyramid visit with a riverfront walk or a meal at one of the nearby restaurants.

Tools and Resources

Planning a successful visit to the Memphis Pyramid elevator is easier with the right tools and resources. From mobile apps to official websites, heres a curated list of digital and physical resources that enhance your experience.

Official Bass Pro Shops Memphis Website

The primary source for accurate, up-to-date information is basspro.com/memphis. This site provides real-time elevator hours, upcoming events, seasonal changes, and special promotions. It also includes a virtual tour of the observation deck, allowing you to preview the view before you arrive.

Google Maps and Street View

Use Google Maps to get precise directions, check traffic conditions, and view the Pyramids exterior from multiple angles. Street View allows you to virtually walk up to the main entrance and see the scale of the structure. Search Bass Pro Shops Memphis and select the 360 icon to explore the surrounding area.

Mobile App: Bass Pro Shops App

Download the official Bass Pro Shops app for iOS and Android. It includes a store map with the elevator location marked, push notifications for elevator wait times, and exclusive in-app discounts for the gift shop. The app also features a My Visit planner, where you can save your itinerary and receive reminders.

Weather Apps: AccuWeather and Windy

Use AccuWeather to check hourly forecasts and UV index. For photography enthusiasts, Windy provides real-time wind speed and cloud cover datacritical for determining visibility from the observation deck. Clear skies and low wind speeds mean the best photo conditions.

Photo Planning Tools: PhotoPills and The Photographers Ephemeris

These advanced tools help photographers plan the perfect time to capture the sunset or city lights from the Pyramid. Input your location (35.1495 N, 90.0490 W) and set the date to see the exact position of the sun and moon relative to the Pyramid. Youll know precisely when the golden hour begins and how the light will fall on the river.

Local Tourism Sites: Visit Memphis and Memphis Tourism

VisitMemphis.com and MemphisTourism.org offer curated itineraries that include the Pyramid as a top attraction. These sites also list nearby dining options, parking tips, and seasonal events such as holiday light displays or live music nights on the observation deck.

YouTube and TikTok Video Guides

Search Memphis Pyramid elevator experience on YouTube or TikTok to find real-time walkthroughs. Many visitors post first-person videos showing the elevator ride, the view from the top, and tips they learned the hard way. These unfiltered clips often reveal hidden detailslike the best spot to stand for a photo without reflections or how to avoid the most crowded elevator times.

QR Codes and In-Store Digital Kiosks

Once inside Bass Pro Shops, look for QR codes on signage near the elevator lobby. Scanning them opens a mobile page with historical facts, safety instructions, and a countdown to the next elevator arrival. The kiosks on the observation deck also provide downloadable audio guides and printable maps of the Memphis skyline.

Local Libraries and Archives

For those interested in the deeper history of the Pyramid, the Memphis Public Librarys Special Collections Department holds architectural blueprints, newspaper clippings from the 1991 opening, and interviews with original construction workers. These resources are available for in-person research and provide context beyond the typical tourist experience.

Real Examples

Real-world experiences offer the most valuable insights. Below are three detailed accounts from visitors who followed the steps outlined in this guide, each highlighting different motivations and outcomes.

Example 1: The Photography Enthusiast

Anna, a professional landscape photographer from Nashville, visited the Memphis Pyramid elevator on a late October afternoon. She used PhotoPills to time her visit for golden hour and arrived 45 minutes before sunset. She waited for the elevator during a lull between tour groups and boarded immediately. As the elevator ascended, she captured the transition from the retail floor to the sky through the glass walls. On the observation deck, she used a polarizing filter to reduce glare and shot 12 different compositions, including a long-exposure of the Hernando de Soto Bridge lights as they turned on. She posted her favorite image on Instagram with the caption: 32 stories up, 100% worth the climb. The post gained over 12,000 likes and was shared by Memphis tourism accounts.

Example 2: The Family with Young Children

The Rodriguez family from Jackson, Mississippi, brought their two children, ages 6 and 9, to the Pyramid on a Saturday in July. They arrived at 10 a.m. to avoid crowds and used the Bass Pro Shops app to navigate the store. The children were fascinated by the animatronic alligators and eagles on the way to the elevator. Once on the observation deck, they used the telescopes to spot a riverboat and counted cars on the bridge. Staff gave them complimentary Pyramid Explorer badges. The family spent over two hours exploring and later ate at the on-site restaurant. It was the highlight of our trip, said Mrs. Rodriguez. Even the youngest didnt want to leave.

Example 3: The History Buff

Dr. Marcus Lee, a professor of urban architecture at the University of Memphis, visited the Pyramid to study its transformation from sports arena to retail landmark. He reviewed archival materials at the library beforehand and brought a notebook. During the elevator ride, he recorded the audio narration and took notes on the structural design visible through the glass. On the observation deck, he compared the current skyline with 1990s photographs hed digitized. He later presented his findings at a regional conference, citing the elevator as a key element in the Pyramids public accessibility and cultural rebranding. The elevator isnt just a rideits a metaphor, he wrote. It lifts visitors from commerce to contemplation, from noise to silence, from ground to perspective.

FAQs

Is there a fee to ride the Memphis Pyramid elevator?

No, there is no charge to ride the elevator to the observation deck. Access is included with your visit to Bass Pro Shops. However, during special events such as holiday light shows or private rentals, a small fee may be applied. Always check signage at the elevator entrance for any temporary charges.

How long does the elevator ride take?

The elevator ride from the main floor to the observation deck takes approximately 45 seconds. The ascent is smooth and quiet, with no stops along the way.

Can I bring a stroller or wheelchair on the elevator?

Yes. The elevators are designed to accommodate strollers, wheelchairs, mobility scooters, and other assistive devices. There is ample space, and staff are available to assist if needed.

Are there restrooms on the observation deck?

No, restrooms are located on the main retail level. Plan to use them before ascending. There are no restrooms on the observation deck itself.

Is the observation deck open during rain or storms?

The observation deck is fully enclosed and climate-controlled, so light rain does not affect access. However, during thunderstorms, high winds, or lightning, the elevator may be temporarily shut down for safety. Always check for alerts at the entrance.

Can I bring food or drinks to the observation deck?

Small snacks and sealed beverages are permitted, but full meals are discouraged to maintain cleanliness and respect for other visitors. The on-site restaurant offers full-service dining with views, which is recommended for extended stays.

How many people can fit in one elevator?

Each elevator can accommodate up to 15 passengers safely. During peak times, you may be asked to wait for the next ride if the elevator is full. This ensures compliance with safety regulations and a comfortable experience for all.

Is photography allowed on the observation deck?

Yes, photography is not only allowedits encouraged. Tripods are permitted as long as they do not obstruct walkways. Flash photography is discouraged near the glass to avoid reflections.

Can I visit the Pyramid elevator without shopping at Bass Pro Shops?

Yes. You do not need to make a purchase to access the elevator. The store is open to the public, and the observation deck is a free attraction for all visitors.

Whats the best time of year to visit?

Spring (MarchMay) and fall (SeptemberNovember) offer the clearest skies and most comfortable temperatures. Summer can be humid, and winter may bring fog or low visibility. Holiday weekends feature special lighting displays, making them popular but crowded.

Conclusion

Visiting the Memphis Pyramid elevator is more than a tourist activityits an immersive journey through architecture, nature, and urban history. From the moment you step into Bass Pro Shops to the quiet awe of standing 32 stories above the Mississippi, every element of the experience is thoughtfully designed to engage, educate, and inspire. The elevator itself is a quiet marvel: fast, safe, and transparentboth literally and figurativelyoffering a rare glimpse into the soul of a building that once stood as a symbol of ambition and now serves as a beacon of community.

By following the steps outlined in this guide, you ensure not just a successful visit, but a meaningful one. Whether youre capturing the perfect sunset, sharing the view with your family, or studying the citys evolution, the Memphis Pyramid elevator offers a perspective few other structures in the United States can match.

As you descend back to the retail floor, you carry with you more than photos or souvenirsyou carry a new understanding of how a structure can transform, how technology can elevate experience, and how a simple ride can open a window to the world.

So plan your visit. Arrive with curiosity. Ride with wonder. And when you reach the top, pause. Look out. Listen. And remember: you didnt just go up in an elevatoryou climbed into the skyline.