If you're looking for a way to get your business out there without spending a lot of money, business press releases are a great option. They can be written by anyone and they're easy to send via email or post online. Plus, they don't require that much time or effort on your part! In this article we'll go over how to write an effective business press release so that it gets noticed by journalists who cover the industry in which you operate (and hope their readers find yours).
1. Get to the point.
- Get to the point.
Your headline should be clear and concise, so that readers will instantly know what you're writing about. Make sure it doesn't use jargon or hyperbole (e.g., "The best business press release ever"). Be careful not to use superlatives like "first" or "last," as well as qualifiers (e.g., "the only one") or adjectives (e.g., "easy-to-read"). And don't get cute with adverbs—they're unnecessary here!
2. Include your contact info.
- Include your contact info.
This is the most important part of your how to publish press release, because it's what you need to send out in order to get a response from journalists and others who might be interested in covering your story.
You should include:
- Your company’s address and phone number (make sure it's correct)
- A link to an email address where journalists can contact you directly with questions or comments; if there isn't one already on file, ask yourself whether any journalists would find this helpful before sharing it with them! (If there isn't an email yet either, ask yourself why they never called/emailed before now.)
3. Make it scannable.
- Make it scannable.
To be readable, your corporate press release needs to be written in a way that makes it easy for people to scan through and understand what you're saying. This may mean using subheadings and bullet points, bolding certain words or phrases, or using italics for key terms. It also helps if you use numbered lists so the reader doesn't get confused by too many items on the page at once (e.g., "1) A Company Name 2) A Brief Description Of Their Products 3) A Vision Statement For The Future").
4. Write like a human.
- Write like a human.
When writing, it’s important to use the same voice you would use when speaking. If you are writing to someone at work or in person, try not to sound formal or stilted; instead of using contractions (e.g., “I’ve been working on my business plan for months, but I still haven't figured out how much money I need for my marketing campaign”), use full sentences and say each word clearly and distinctly (e.g., “I've been working on my business plan for months but I still haven't figured out how much money I need for my marketing campaign"). This will help convey your personality as well as inform the reader that they can expect more content from you later on down the road!
If possible, avoid using first person references such as "we" or "us" unless absolutely necessary—instead try third person references like "the company" or "this product."
5. Put a quote in it.
You can also use quotes as a way to add personality and give your new company press release some flair. Quotes are a great way to make it feel like you have something interesting, fresh or even funny in there (depending on who's quoted). They can be from a spokesperson, customer or even you!
The best kind of quote is short and sweet—no more than two sentences long. It should also be relevant to the topic of your press release so that people reading it understand why they should pay attention to what you have to say.
6. Use subheads if you must write long copy.
If you have a lot of content to write, subheadings are a great way to break up the copy. They should be short and sweet, relevant to the topic at hand and descriptive.
Subheads should never be used as filler text—they need to add value because they draw attention from one point or another in your press release. If possible, try using different fonts for each subhead so that it stands out from other sections of your business press release example (e.g., bold font for "About Us," italics for "Why We are Different").
7. If applicable, include a call to action or how to get more information.
- If applicable, include a call to action or how to get more information.
If you are writing a press release for a new product, include the price and where to buy it; if you are writing about an event, provide details about when and where it will take place.
8. Write in third person (except in the quote).
- Write in third person (except in the quote).
The best way to ensure that your press release is written in a professional manner and reads like an official statement from your company is by using the third person. This means that you’re writing about yourself or another person instead of yourself, which will help keep things from sounding too personal or self-centered. For example: “We are pleased to announce our partnership with [company] on [project].”
This format should be used when reporting on what happened at an event or other activity where someone else gave their input into something important for both companies involved—like a meeting or conference call where there was discussion on how they could work together better than before without losing their core values/business models/etcetera...
Business press releases are great ways to make your business known without spending a lot of money!
business press release are a great way to get your business name out there. They're free and easy to write (and the best thing about them is that they can be used in many ways).
To help you understand how you can use these great tools, let's look at some of their uses:
- To promote new products or services
- To announce an event (like a sale) or contest/giveaway
- To announce a new location
So next time you need a business press release, think about these tips! You’ll be able to reach potential customers and boost your brand awareness in no time at all.
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